Sareema Khan who was born in Germany but now based in London, is the designer behind brand Ardour London.
Her aesthetic consists of feminine, elegant pieces that reflect her love for nature. A lot of her work uses textiles with print. She likes to work with a range of different materials and manipulating fabrics. Much of her work uses a large quantity of fabrics as she likes to create loose, oversized, flowy pieces!
She named her brand: Ardour London, based on the name of her ground-breaking graduate collection Ardour: The Heat of Passion.
She absolutely adored the concept and ideas behind IPSEITY when she came across it. Having just finished her degree, she was looking for an opportunity to show the industry her brand Ardour London and what she stands for as a designer and what was a better way to do that than to work with IPSEITY? The theme of her capsule collection for us is Floral Essence. Her concept for these designs derived from her visit to Chelsea in Bloom 2018.
Follow the brand on Instagram: @ardour_london