Author Archives: Anubhuti Arya

As mainstream design labels adopt newer, more sustainable practices in order to stay abreast with the demands of the conscious consumer, there has been a steady rise in the number of smaller, emerging labels whose philosophies are entirely based on finding creative, chic solutions to fashion’s nasty problems.

Brands need to not only source and produce sustainably, but also be mindful about communicating consciously via campaigns and digital media, highlighting the pressing ecological issues of the modern world.