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Oana Ancuta Briciu, is the London based designer behind brand Aweless.

Her brand Aweless is bold, out there,  loud and flirty.

Choosing the path of fashion was all natural, nothing planned or desired, it is just who she is. She finds inspiration returning to her 90s childhood, which defines Oana even now, after 20 years. “I guess I never changed”. She only loves to wear unique pieces. “ I always used to paint my clothing, even in primary school and I got into so much trouble, but I kept my statement pieces”.

Oana really likes the aesthetic of Ipseity: “I think it’s good for exposure and to try to work with new people. I tried to design more “wearable” items, but still “aweless”.”

Follow the brand on Instagram: @aweless.aweless

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