Modèle Magazine wrote an article about our Edition 4 Pop-up Store opening party! Look at the article here! Ipseity Portobello Pop Up | Opening Party On the 19th of June, Hundred Showroom, Ipseity and a range of designers joined forces to host a fashion pop up on London’s classic Portobello Road celebrating its official opening with drinks, live music and a vibrant atmosphere. Walking into the space, the first thing to grab your attention is the array of exquisite, unique pieces, littered across the showroom, giving the clothing more life than just hanging gracefully on a hanger, visitors are able to see the designs and speak to their creators, giving individuals the opportunity to learn more about each pieces and designers to share the inspiration behind each design with buyers. With an array of designers featuring within the pop up store, the abundance of eye catching pieces is endless. Each of the invited designers displayed collections that contrasted to others, producing a pop up filled with individuality and a design for everyone. After the initial chit chat and mingling, the hosts came forward to introduce themselves and their brands welcoming everyone in attendance followed by guest designers discussing the collections. Two shorts films also showed at the event, the first created by Ipseity, presenting their latest collection through the story of a young up and coming musician, discussing inspirations and her musical journey, dressed in the brands latest designs throughout the production, the clothing speaking to a new level of unique creativity that everyone strives for. Creating beautiful, feminine clothing, Ipseity unites design with function and inspires individuals everywhere. The second film gave the audience an overview of the Hundred Showroom X Ipseity catwalk show held earlier this month at Opium, showcasing the collections and designers featuring at the pop up store on the catwalk and giving those who missed the event an insight into the night. The evening showed a collaboration between designers, drawing attention to the issues of fast fashion whilst raising awareness to up and coming designers giving them a spotlight to thrive, a brilliant combination and an important movement for the fashion industry. The Ipseity pop up store is open until Saturday the 28th of June, for anyone interested in sustainable fashion, unique garments and quality clothing, the Portobello road pop up is a must. Credits: Photographer – Julia Piotrowska Ipseity Designers: Aweless, Acurrator, Nowallflower Project, Cha.Rak.Ter, Francesca Palumbo, Harem London, Oceanus Swimwear, Rebérvere, Daixa Somed, ThisForma, La Filippine and Rosie Kent.