Henrietta is the founder and creative director of her eponymous label ‘Henrietta O’Connor’ and its sister brand, No Wallflower Project.
No Wallflower Project (for all shapes and sizes) is for the woman that she used to be. That thought she had to make herself small and shrink into the background. Henrietta wants people to feel like they can take up space and be unapologetically themselves when they wear brand No Wallflower Project. Taking inspiration from an eclectic mix of influences including the art of dressing up, the Pre Raphaelites, sleepwear-as-outerwear and American Westerns, No Wallflower Project accessories and womenswear are carefully crafted, playful pieces designed to be worn from day to night and cherished for years to come.
She decided to create a capsule collection for IPSEITY because she thinks that it is important to work with other likeminded companies that keep sustainability and the longevity of their products at the forefront. “I think that creating unique, small-run collections encourages people to take care of and put thought into the pieces they buy”. This accessories capsule is inspired by the glamour of the past and includes their signature hand-embellished Mini Pouch Bags and Scrunchies for effortless style.
Follow the brand on Instagram: @nowallflowerproject