‘Relax baby be cool’ is a fashion and lifestyle brand dedicated to all the timeless eccentrics. Established by Estonian-born mother and daughter creative duo, Liis Boode and Katrin Kiho.
Tailor-made, using only high quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations. Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics. It is timeless class with an edge. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.
Culture, empowerment and authenticity are the most important values to them.
All their collections are handmade, exclusive and limited due to a definite amount of each print and fabric, so they saw it as an amazing opportunity to join Ipseity and make an even more exclusive range of selected items from the sample fabrics that did not make the cut from their previous collections. It was a chance for us to give life to these gorgeous fabrics.
The capsule collection NOT MY WIFE, is designed for strong women with an attitude and a flair for standing out in the crowd.
Follow the brand on Instagram: @relax.baby.be.cool