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Sera Ulger London Pop up

SULDN the fashion label set up by Print Designer Sera Ulger. Based in the heart of East London, Dalston. The Fashion Print House creates hand painted designs at the Ulger Lab Studio.

Made in the UK and working with Great British factories.


SULDN capture’s the vibrancy of East London and the nostalgic memories of growing up in the 90’s in London. With quite a bright and loud style at the same time a sense of girl power through her cuts and finishes SULDN enables a unique attitude for the sassy girl we design for. Not the age group but the mind set. The collections prints are inspired through colours and the vibrancy of the fish world, which are hand painted in house and designed on to our signature styles including our jumpsuits.


Follow the brand on IG @seraulgerldn


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Coming soon!

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